451 clients will be getting our fill report on this deal today, so I won’t be spilling all our thoughts on the deal (or all the details of the structure) here. But here’s a few initial thoughts on the news:
- The new entity will comprise a bigger threat against the many text analysis competitors recently acquired by much larger companies, notably Teragram by SAS, ClearForest by Reuters and Inxight by Business Objects (and subsequently by SAP), as well as SPSS, which got into this business via acquisition back in 2003.
- Such deals aren’t usually done from a position of dominance and it’s fair to say that Attensity wasn’t growing as fast as it used to be. They’re driven in part by investors who either want a payout now or see the potential for one by adding heft to a company and thus getting some economies of scale.
- Attensity remains in the voice of the customer business, but adds a few more, including customer self-service.
- CEO Ian Bonner and CTO Ian Hersey are back together almost two years since selling Inxight.
- Hersey now has a major software integration job on his hands for the next couple of years.