Sizing the big data problem: ‘big data’ is *still* the problem

In late 2010 I published a post discussing the problems associated with trying to size the ‘big data’ market based on a lack of clarity on the definition of the term and what technologies it applies to.

In that post we discussed a 2010 Bank of America Merrill Lynch report that estimated that ‘big data’ represented a total addressable market worth $64bn. This week Wikibon estimated that the big data market stands at just over $5bn in factory revenue growing to over $50bn by 2017, while Deloitte estimated that industry revenues will likely be in the range of $1-1.5bn this year.

To put that in perspective, Bank of America Merrill Lynch estimated that the total addressable market for ‘big data’ in 2010 was this

Wikibon estimates that the ‘big data’ market in 2012 is this

and Deloite estimates that the ‘big data’ market in 2012 is this

Not surprisingly they came to their numbers by different means. BoA added up market estimates for database software, storage and servers for databases, BI and analytics software, data integration, master data management, text analytics, database-related cloud revenue, complex event processing and NoSQL databases.

Wikibon came to its estimate by adding up revenue associated with a select group of technologies and a select group of vendors, while Deloitte added up revenue estimates for database, ERP and BI software, reduced the total by 90% to reflect the proportion of data warehouses with more than five terabytes of data, and reduced that total by 80-85% to reflect the low level of current adoption.

There is something to be said for each of these definitions. But equally each can be easily dismissed. We previously described our issues with the all-inclusive nature of the BoA numbers, and while we find Wikibon’s process much more agreeable, some of the individual numbers they have come up with are highly questionable. Deloitte’s methodology is surreal, but defensible.

What this highlights is that the essential problem is the lack of definition for ‘big data’. As we stated in 2010: “The biggest problem with ‘big data’… is that the term has not been – and arguably cannot be – defined in any measurable way. How big is the ‘big data’ market? You may as well ask ‘how long is a piece of string?’”

The Data Day, Today: Jan 27 2012

Amazon launches AWS Storage Gateway. Postgres Plus Cloud Server. And more.

An occasional series of data-related news, views and links posts on Too Much Information. You can also follow the series @thedataday.

* Amazon Web Services Announces AWS Storage Gateway to Connect Enterprise Data with the Cloud

* EnterpriseDB Announces Availability of Postgres Plus Cloud Database

* Big VCs Invest In Big Data Startup Continuuity

* At Davos, Discussions of a Global Data Deluge

* Zimory Names New Head of zimory®scale; the Cloud Database Elasticity Division

* Jaspersoft’s Java Reporting Engine Integrated with Cloud Foundry

* IBM Debuts New Analytics Appliance to Help Retailers Transform Big Data Into Business Opportunities

* The Mass Technology Leadership Council published its report on big data and analytics.

* Apache HBase 0.92.0 has been released

* Is Security An Afterthought For NoSQL?

* What’s the big deal about Big Data?

* Hadoop Summit 2012 Announced to Showcase Apache Hadoop as Next Generation Enterprise Data Platform

* Announcing BigCouch 0.4

* Microsoft’s plan for Hadoop and big data

* Google Goes MoreSQL With Tenzing – SQL Over MapReduce

* Seismic Data Science: Reflection Seismology and Hadoop

* GoodData Posts Record-Breaking 600% Year-Over-Year Revenue Growth In 2011

* For 451 Research clients

# 2012 M&A Outlook – Software Assessing the runners and riders for M&A and IPOs in 2012

# RJMetrics scores $1.2m debt funding, sets out SaaS BI stall Impact report

* Google News Search outlier of the day: Pork Tenderloin: A Healthy Eating Hero

And that’s the Data Day, today.

Previewing data management and analytics in 2012

451 Research yesterday announced that it has published its 2012 Previews report, an all-encompassing report highlighting the most disruptive and significant trends that our analysts expect to dominate and drive the enterprise IT industry agenda over the coming year.

The 93 page report provides an outlook and assessment across all 451 Research technology sectors and practice areas – including software infrastructure, cloud enablement, hosting, security, datacenter technologies, hardware, information management, mobility, networking and eco-efficient IT – with input from our team of 40+ analysts. The 2012 Previews report is available upon request here.

IM research director Simon Robinson has already provided a taster of our predictions as they relate to the information-centric landscape. Below I have outlined some of our core predictions related to the data-centric ecosystem:

The overall trend predicted for 2012 could best be described as the shifting focus from volume, velocity and velocity, to delivering value. Out concept of Total Data reflects the path from velocity and variety of information sources to the all-important endgame of deriving value from data. We expect to see increased interest in data integration and analytics technologies and approaches designed specifically to exploit the potential benefits of ‘big data’ and mainstream adoption of Hadoop and other new sources of data.

We also anticipate, and are beginning to see, increased focus on technologies that enable access to data in different storage platforms without requiring data movement. We believe there is an emerging role for what we are calling the ‘data hub‘ – an independent platform that is responsible for managing access to data on the various data storage and processing technologies.

Increased understanding of the value of analytics will also increase interest in the integration of analytics into operational applications. Embedded analytics is nothing new, but has the potential to achieve mainstream adoption this year as the dominant purveyors of applications used to run operations are increasingly focused on serving up embedded analytics as a key component within their product portfolios. Equally importantly, many of them now have database platforms capable of uniting previously disparate technologies to deliver true embedded analysis.

There has been a growing recognition over the past year or so that any type of data management project – whether focused on master data management (MDM), data or application integration, or data quality – needs to bring real benefits to business processes. Some may see this assertion as obvious and pretty easy to achieve, but that’s not necessarily the case. However, it is likely to become more so in the next 12-18 months as companies realize a process-driven approach to most data management programs makes sense and vendors deliver capabilities to meet this demand.

While ‘big data’ presents a number of opportunities, it also poses many challenges, not the least of which is the lack of developers, managers, analysts and scientists with analytics skills. The users and investors placing a bet on the opportunities offered by new data management products are unlikely to be laughing if it turns out that they cannot employ people to deploy, manage and run those products, or analysts to make sense of the data they produce. It is not surprising that, therefore, the vendors that supply those technologies are investing in ensuring that there is a competent workforce to support existing and new projects.

Finally, while cloud computing may be one of the technology industry’s hot topics, it has had relatively little impact on the data management sector to date. That is not to say that databases are not available on cloud computing platforms, but we must make a distinction between databases that are deployed in public clouds, and ‘cloud databases‘ that have the potential to fulfil the role of emerging databases in building private and hybrid clouds. The former have been available for many years. The latter are just beginning to come to fruition based on NoSQL databases, as well as a new breed of NewSQL relational databases, designed to meet the performance, scalability and flexibility needs of large-scale data processing.

451 Research clients can get more details of these specific predictions via our 2012 preview – Information Management, Part 2. Non-clients can apply for trial access at the same link, while the entire 2012 Previews report is available here.

Also, mark your diaries for a webinar discussing report highlights on Thursday Feb 9 at noon ET, which will be open for clients and non-clients to attend. Registration details to follow soon…

Previewing Information Management in 2012

Every New Year affords us the opportunity to dust down our collective crystal balls and predict what we think will be the key trends and technologies dominating our respective coverage areas over the coming 12 months.We at 451 Research just published our 2012 Preview report; at almost 100 pages it’s a monster, but offers some great insights across twelve technology subsectors, spanning from managed hosting and the future of cloud to the emergence of software-defined networking and solid state storage; and everything in between. The report is available to both 451Research clients and non-clients (in return for a few details); access the landing page here.  There’s a press release of highlights here. Also, mark your diaries for a webinar discussing report highlights on Thursday Feb 9 at noon ET, which will be open for clients and non-clients to attend. Registration details to follow soon…

Here are a selection of key takeaways from the first part of the Information Management preview, which focuses on information governance, ediscovery, search, collaboration and file sharing. (Matt Aslett will be posting highlights of part 2, which focuses more on data management and analytics, shortly.)

  • One of the most obvious common themes that will continue to influence technology spending decisions in the coming year is the impact of continued explosive data and information growth.  This  continues to shape new legal frameworks and technology stacks around information governance and e-discovery, as well as to drive a new breed of applications growing up around what we term the ‘Total Data’ landscape.
  • Data volumes and distributed data drive the need for more automation and auto-classification capabilities will continue to emerge more successfully in e-discovery, information governance and data protection veins — indeed, we expect to see more intersection between these, as we noted in a recent post.
  • The maturing of the cloud model – especially as it relates to file sharing and collaboration, but also from a more structured database perspective – will drive new opportunities and challenges for IT professionals in the coming year.  Looks like 2012 may be the year of ‘Dropbox for the enterprise.’
  • One of the big emerging issues that rose to the fore in 2011, and is bound to get more attention as the New Year proceeds, is around the dearth of IT and business skills in some of these areas, without which the industry at large will struggle to harness and truly exploit the attendant opportunities.
  • The changes in information management in recent years have encouraged (or forced) collaboration between IT departments, as well as between IT and other functions. Although this highlights that many of the issues here are as much about people and processes as they are about technology, the organizations able to leap ahead in 2012 will be those that can most effectively manage the interaction of all three.
  • We also see more movement of underlying information management infrastructures into the applications arena.  This is true with search-based applications, as well as in the Web-experience management vein, which moves beyond pure Web content management.  And while Microsoft SharePoint continues to gain adoption as a base layer of content-management infrastructure, there is also growth in the ISV community that can extend SharePoint into different areas at the application-level.

There is a lot more in the report about proposed changes in the e-discovery arena, advances of the cloud, enterprise search and impact of mobile devices and bring-your-device-to-work on information management.

The Data Day, Today: Jan 24 2012

Thoughts on Splunk’s IPO and DynamoDB. And more.

An occasional series of data-related news, views and links posts on Too Much Information. You can also follow the series @thedataday.

* Thoughts on the Splunk IPO and S-1 By Dave Kellogg.

* Thoughts on SimpleDB, DynamoDB and Cassandra By Adrian Cockcroft.

* Recommind’s Revenue Leaps 95% in Record-Setting 2011 Predictable.

* Hewlett-Packard Expands to Cambridge via Vertica’s “Big Data” Center Moving.

* Announcing SkySQL Enterprise HA for the MariaDB & MySQL databases

* Membase Server is Now Couchbase Server But not *the* Couchbase Server.

* Cloudera Teams With O’Reilly Media to Merge Hadoop World and Strata Conferences

* Survey results: How businesses are adopting and dealing with data 100 Strata Online Conference attendees.

* Big data market survey: Hadoop solutions

* LinkedIn released SenseiDB, an open source distributed, realtime, semi-structured database.

* For 451 Research clients

# VMware: not your father’s database company Impact Report

# Sparsity Technologies draws up plans for graph database adoption Impact Report

# Amazon launches DynamoDB, an auto-configuring database as a service Market Development report

# NuoDB targets Q2 release for elastic relational database Market Development report

# ADVIZOR illuminates growth strategy, roadmap in data discovery and analysis Market Development report

# Birst adds own analytic engine for BI, OEM agreement with ParAccel Market Development report

* Google News Search outlier of the day: RentAGrandma.com Recruiting Wonderful Grandmas

And that’s the Data Day, today.

The Data Day, Today: Jan 13 2012

Splunk files for IPO. Oracle updates its price list. And more.

An occasional series of data-related news, views and links posts on Too Much Information. You can also follow the series @thedataday.

* Splunk Inc. Files Registration Statement for an Initial Public Offering And here it is.

* Oracle updated its Engineered System price list.

* Comparing Hadoop Appliances Great post from Pythian’s Gwen Shapira.

* What is big data? Edd Dumbill provides an introduction to the big data landscape.

* Why Couchbase? Damien Katz clarifies the reasons behind his preference for Couchbase over Apache CouchDB.

* Jaspersoft First to Develop Business Intelligence for Platform-as-a-Service BI suite now available with Red Hat OpenShift.

* Birst and ParAccel Partner to Deliver Scalable and Agile Big Data Analytics in the Cloud. Leverage.

* Recommind Names 451 Research Cofounder Nick Patience Director of Product Marketing and Strategy Our loss is Recommind’s gain.

* Oracle Unveils Oracle TimesTen In-Memory Database 11g Release 2 Performance and scalability improvements.

* Walkie Talkie App Voxer Soars Past a Billion Operations per Day powered by Basho Riak 10-4 good buddy.

* ISYS Search to Provide Enhanced Text Data Extraction Capabilities for New Generation of SAP Solutions OEM deal.

* Using SQLFire as a read-only cache for MySQL. VMware explains why and how.

* Announcing MySQL Enterprise Backup 3.7.0 Self-explanatory.

* Tableau Software Doubles Sales in 2011, Announces Massive Growth in Customer Roster Worldwide Customer base up by 40 percent in 2011.

* VoltDB Completes 2011 With Significant Market Growth and Company Expansion Including growth in new customer accounts of more than 300%.

* Clarabridge Wins Record Number of New Clients in 2011 More than 60 new Clarabridge Enterprise customers and more than 700 new Clarabridge Professional customers.

* For 451 Research clients

# Oracle selects Cloudera for Hadoop-based Big Data Appliance Market development report

# Microsoft may offer ‘big security data’ for free Analyst note

# Zimory considering virtual independence for cloud database business Market development report

# Jitterbit sheds light on growth strategy, integration business under new CEO Market development report

# SnapLogic snaps into the enterprise, shifts gaze away from midmarket integration Market development report

* Google News Search outlier of the day: My Best Friend’s Hair Launches Nationwide Website to Help You Find the Perfect Hairstylist

And that’s the Data Day, today.

The Data Day, Today: Jan 10 2012

Oracle OEMs Cloudera. The future of Apache CouchDB. And more.

An occasional series of data-related news, views and links posts on Too Much Information. You can also follow the series @thedataday.

* Oracle announced the general availability of Big Data Appliance, and an OEM agreement with Cloudera for CDH and Cloudera Manager.

* The Future of Apache CouchDB Cloudant confirms intention to integrate the core capabilities of BigCouch into Apache CouchDB.

* Reinforcing Couchbase’s Commitment to Open Source and CouchDB Couchbase CEO Bob Wiederhold attempts to clear up any confusion.

* Hortonworks Appoints Shaun Connolly to Vice President of Corporate Strategy Former vice president of product strategy at VMware.

* Splunk even more data with 4.3 Introducing the latest Splunk release.

* Announcement of Percona XtraDB Cluster (alpha release) Based on Galera.

* Bringing Value of Big Data to Business: SAP’s Integrated Strategy Forbes interview with with Sanjay Poonen, President and corporate officer of SAP Global Solutions.

* New Release of Oracle Database Firewall Extends Support to MySQL and Enhances Reporting Capabilities Self-explanatory.

* Big data and the disruption curve “Many efforts are being funded by business units and not the IT department and money is increasingly being diverted from large enterprise vendors.”

* Get your SQL Server database ready for SQL Azure Microsoft “codename” SQL Azure Compatibility Assessment.

* An update on Apache Hadoop 1.0 Cloudera’s Charles Zedlewski helpfully explains Apache Hadoop branch numbering.

* Xeround and the CAP Theorem So where does Xeround fit in the CAP Theorem?

* Can Yahoo’s new CEO Thompson harness big data, analytics? Larry Dignan thinks Scott Thompson might just be the right guy for the job.

* US Companies Face Big Hurdles in ‘Big Data’ Use “21% of respondents were unsure how to best define Big Data”

* Schedule Your Agenda for 2012 NoSQL Events Alex Popescu updates his list of the year’s key NoSQL events.

* DataStax take Apache Cassandra Mainstream in 2011; Poised for Growth and Innovation in 2012 The usual momentum round-up from DataStax.

* Objectivity claimed significant growth in adoption of its graph database, InfiniteGraph and flagship object database, Objectivity/DB.

* Cloudera Connector for Teradata 1.0.0 Self-explanatory.

* For 451 Research clients

# SAS delivers in-memory analytics for Teradata and Greenplum Market Development report

# With $84m in funding, Opera sets out predictive-analytics plans Market Development report

* Google News Search outlier of the day: First Dagger Fencing Competition in the World Scheduled for January 14, 2012

And that’s the Data Day, today.

VC funding for Hadoop and NoSQL tops $350m

451 Research has today published a report looking at the funding being invested in Apache Hadoop- and NoSQL database-related vendors. The full report is available to clients, but below is a snapshot of the report, along with a graphic representation of the recent up-tick in funding.

According to our figures, between the beginning of 2008 and the end of 2010 $95.8m had been invested in the various Apache Hadoop- and NoSQL-related vendors. That figure now stands at more than $350.8m, up 266%.

That statistic does not really do justice to the sudden uptick of interest, however. The figures indicate that funding for Apache Hadoop- and NoSQL-related firms has more than doubled since the end of August, at which point the total stood at $157.5m.

A substantial reason for that huge jump is the staggering $84m series A funding round raised by Apache Hadoop-based analytics service provider Opera Solutions.

The original commercial supporter of Apache Hadoop, Cloudera, has also contributed strongly with a recent $40m series D round. In addition, MapR Technologies raised $20m to invest in its Apache Hadoop distribution, while we know that Hortonworks also raised a substantial round (unconfirmed, but reportedly $20m) from Benchmark Capital and former parent Yahoo as it was spun off in June. Index Ventures also recently announced that it has become an investor in Hortonworks.

I am reliably informed that if you factor in Hortonworks’ two undisclosed rounds, the total funding for Hadoop and NoSQL vendors is actually closer to $400m.

The various NoSQL database providers have also played a part in the recent burst of investment, with 10gen raising a $20m series D round and Couchbase raising $15m. DataStax, which has interests in both Apache Cassandra and Apache Hadoop, raised an $11m series B round, while Neo Technology raised a $10.6m series A round. Basho Technologies raised $12.5m in series D funding in three chunks during 2011.

Additionally, there are a variety of associated players, including Hadoop-based analytics providers such as Datameer, Karmasphere and Zettaset, as well as hosted NoSQL firms such as MongoLab, MongoHQ and Cloudant.

One investor company name that crops up more than most in the list above is Accel Partners, which was an original investor in both Cloudera and Couchbase, and backed Opera Solutions via its Accel- KKR joint venture with Kohlberg Kravis Roberts.

It appears that those investments have merely whetted Accel’s appetite for big data, however, as the firm last week announced a $100m Big Data Fund to invest in new businesses targeting storage, data management and analytics, as well as data-centric applications and tools.

While Accel is the fist VC shop that we are aware of to create a fund specifically for big data investments, we are confident both that it won’t be the last and that other VCs have already informally earmarked funds for data-related investments.

451 clients can get more details on funding and M&A involving more traditional database vendors, as well as our perspective on potential M&A suitors for the Hadoop and NoSQL players.

What is the point of Hadoop?

Among the many calls we have fielded from users, investors and vendors about Apache Hadoop, the most common underlying question we hear could be paraphrased ‘what is the point of Hadoop?’.

It is a more fundamental question than ‘what analytic workloads is Hadoop used for’ and really gets to the heart of uncovering why businesses are deploying or considering deploying Apache Hadoop. Our research suggests there are three core roles:

- Big data storage: Hadoop as a system for storing large, unstructured, data sets
- Big data integration: Hadoop as a data ingestion/ETL layer
- Big data analytics: Hadoop as a platform new new exploratory analytic applications

While much of the attention for Apache Hadoop use-cases focuses on the innovative new analytic applications it has enabled in this latter role thanks to its high-profile adoption at Web properties, for more traditional enterprises and later adopters the first two, more mundane, roles are more likely the trigger for initial adoption. Indeed there are some good examples of these three roles representing an adoption continuum.

We also see the multiple roles playing out at a vendor level, with regards to strategies for Hadoop-related products. Oracle’s Big Data Appliance (451 coverage), for example, is focused very specifically on Apache Hadoop as a pre-processing layer for data to be analyzed in Oracle Database.

While Oracle focuses on Hadoop’s ETL role, it is no surprise that the other major incumbent vendors showing interest in Hadoop can be grouped into three main areas:

- Storage vendors
- Existing database/integration vendors
- Business intelligence/analytics vendors

The impact of these roles on vendor and user adoption plans will be reflected in my presentation at Hadoop World in November, the Blind Men and The Elephant.

You can help shape this presentation, and our ongoing research into Hadoop adoption drivers and trends, by taking our survey into end user attitudes towards the potential benefits of ‘big data’ and new and emerging data management technologies.

The significance of Oracle NoSQL

We have previously speculated at The 451 Group about Oracle’s potential to respond to the growing adoption of NoSQL databases, noting that the company had a number of options at its disposal, including Berkeley DB and projects like HandlerSocket.

While some may wonder about the potential impact of Oracle NoSQL (based indeed on Berkeley DB) on the existing NoSQL vendors, I believe the launch says something very significant about NoSQL itself: specifically that its adoption is driven by more than the nature of the query language.

To get a sense of why Oracle NoSQL is significant, think about the way Oracle has traditionally responded to alternative approaches that threaten the relational model and its dominance thereof. Oracle’s approach has traditionally been to subsume the alternative approach, at least in part, into Oracle Database, nullifying the competitive threat.

Oracle CEO Larry Ellison explained the approach himself on a recent call with investors:

“We think that data should be integrated with a single database technology. That’s always been our strategy for Oracle. And it started as a relational database then we added objects, then we added text and then we’ve added a variety of other things like video and audio to the Oracle Database. We think that should be unified and that’s how we’re approaching the problem.”

As we recently covered (451 clients only), Oracle is in the process of replicating this strategy with MySQL, adding support for the ability to directly access MySQL’s InnoDB and MySQL’s Cluster’s NDB storage engines using the memcached API.

This ability to perform non-SQL querying of the database is part of the agility benefit of NoSQL, and if the term NoSQL were to be taken literally would perhaps be enough to discourage would-be NoSQL adopters from turning away from MySQL.

As our NoSQL, NewSQL and Beyond report highlighted, however, agility is just one of six key trends we see driving adoption of NoSQL databases. Scalability, performance, relaxed consistency, intricacy and necessity will not be solved by the ability to query MySQL or MySQL Cluster using the memcached API.

The launch of Oracle NoSQL is therefore a clear indication that there are trends at work here that cannot be solved by adding non-SQL querying to existing relational databases.

There is another significant factor here, which is the fact that Oracle has chose to name the product NoSQL. In one simple naming move the company has effectively disarmed the NoSQL ‘movement’.

We have previously noted that existing NoSQL vendors were turning away from the term in favor of emphasizing their individual strengths. How many of them are going to want to self-identify with an Oracle product? I’m not convinced any of them believe the brand is worth fighting for.