EnterpriseDB’s new CEO, Ed Boyajian, is planning on using his experience of growing enterprise adoption of open source software projects at Red Hat to take EnterpriseDB to the next level. The company announced today that Boyajian is taking over from Andy Astor, who becomes executive vice president of business development.

Boyajian was previously vice president and general manager, North American sales at Red Hat and was involved the development of the Red Hat Enterprise Linux model. He’s planning to use his experience of that, as well as JBoss sales, to take EnterpriseDB to the next level.

Formed in 2004 the company has around 300 customers and 100 employees and we estimate revenue in 2007 to have been between $7m and $10m. The company has been searching for a new CEO for about six months but Boyajian was always the first choice, according to Astor.

The company is also looking for a new marketing executive after Derek Rodner left for reasons he outlined on his personal blog. Astor considered taking on that role, but while he will continue to be involved in marketing the company, opted instead for business development.

As for changes to the EnterpriseDB business model. The company just adopted the Postgres Plus strategy in additional to raising $10m from Charles River Ventures, Valhalla Partners, Fidelity Ventures, and IBM, so don’t expect too many changes, although Boyajian said he is planning to increase the company’s inside sales force to target developers and existing PostgreSQL deployments.

So far industry response to the appointment has been pretty positive, although it also strengthens the suggestions that Boyajian might find himself back at Red Hat before too long.