Another marketing maker heading to market?

Posted by on April 25, 2011

Contact: Brenon Daly Will Eloqua respond to Responsys? Does the rival on-demand marketing vendor perhaps have an IPO of its own planned? We couldn’t help but wonder that last Thursday as investors showed that they could hardly get enough of the Responsys offering, which priced above range and then tacked on another 28% in its [...]

A responsible debut valuation for Responsys

Posted by on April 20, 2011

Contact: Brenon Daly Reversing a trend that has seen many of the major marketing software providers disappear inside larger players, Responsys is ready to step out onto the public market. The on-demand company, which filed its IPO paperwork just four months ago, plans to sell 6.6 million shares at $8.50-10 each. It is likely to [...]

The ever-increasing appetite of salesforce.com

Posted by on March 30, 2011

Contact: Brenon Daly Salesforce.com just keeps taking bigger bites. The company announced Wednesday that it will hand over $326m ($276m in cash and $50m in stock) for social-media monitoring company Radian6. Not only is it salesforce.com’s highest-priced acquisition, it also likely brings more revenue than any other deal the company has done, at least based [...]

Big Data means Big Dollars for VCs

Posted by on March 9, 2011

Contact: Brenon Daly Just since last summer, the data-warehousing industry has seen a wave of consolidation sweep most of the sizable startups into the portfolios of larger vendors. While dramatically reshaping the industry, the concentrated dealmaking has also generated outsized returns for venture firms that have put money into some of the startups that are [...]

Meltwater in the market

Posted by on March 4, 2011

Contact: Brenon Daly Having built a $100m business with its core media monitoring offering over the past decade, Meltwater Group is looking at picking up a small company or two this year to speed the development of the company’s next big line of business, CEO Jorn Lyseggen said earlier this week. Speaking at the Pacific [...]

Social CRM: haves and have-nots

Posted by on May 19, 2010

Contact: Brenon Daly, China Martens Even though social CRM is still an emerging market, the deals have been flowing. And it isn’t just one-off, conventional activity, but just about every conceivable type of transaction: public-to-private deals, private-to-private deals, a private equity-backed rollup and even (apparently) a wind-down. Among the more notable deals in this broadly [...]

No recession for mobile advertising M&A

Posted by on January 27, 2010

The vertical has not been hurt by the valuations decline. On the contrary, the past few months saw some of the richest deals for the sector yet. And with the segment poised to define mobile going forward, we believe there is much more to come.

Amex buys into the alternative online payments revolution

Posted by on December 9, 2009

The credit card giant’s acquisition of Revolution Money signals its desire for more of a presence in alternative online payments. We believe this is great news for an industry that to some extent is still struggling to gain relevance.

Bets on casual games are paying off

Posted by on November 23, 2009

Electronic Arts’ game-changing acquisition of Playfish brings validity to the young niche games vertical. Will the consolidation continue?

Is mobile advertising back?

Posted by on November 10, 2009

Google’s monster acquisition of AdMob this week sure seems to suggest so. The high-multiple valuation makes this one of the richer deals in the overall sector and breathes new life into a niche vertical that seemed to be on life support earlier this year.

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